Week 3

Brand Summary

After going over the Brand Identity Blueprint, I got a better take and perspective on what the company was trying to achieve and publish. It's rational features include the defining feature of its exotic and rich flavours, something that it strives to illustrate as a key marketing and sell point. It also aims to sell an aesthetically modern and appealing design. Its brand values include the intend to achieve a classy and erotic feel through its stricken and complex flavours. In conclusion, its Brand Essence is "A rich and exotic flavour of Kapiti reinvigorates the motion that you are treating yourself.