Week 4

Feedback

After getting a better perspective and view on my brand, I was to interview and give out a survey in which I would interview Kapiti ice cream consumers. This interview would look at and get their take on what the ultimate Kapiti Ice Cream experience would be. From my interviews that I had taken out, I found that a lot of people think of exotic and sleek elements, for instance the fact that people imagine a stylish or modern vehicle that would pick them up. At this stage in my research process I was able to start looking at different designs and ideas for the make up of my dossier.